Kingsley Estates
A bespoke sales and lettings website for a Watford estate agency, bringing property search, valuations and essential customer information into one modern experience.
- Industry
- Estate agency
- Project
- Bespoke website with Street integration
- Services
- Web design, Web development, API integration, CMS, Aftercare
- Built with
- Next.js, Street API, Payload CMS
The client
Kingsley Estates is a Watford estate and letting agency, led by director Jack Kingsley, handling property sales, lettings and property management.
The business is built on a straightforward, personal approach: honest advice, no over-the-top claims, and an owner who is hands-on in the day-to-day running of the agency.
The challenge
Kingsley Estates needed a website capable of serving several different audiences without becoming complicated to navigate. Buyers and tenants need to find properties quickly, while sellers and landlords need clear routes to valuations, services and important information.
The challenge was bringing those different requirements together into one professional, easy-to-use website that reflected the straightforward, personal approach of the business.
The solution
I designed and built the website around its four audiences (buyers, sellers, landlords and tenants), giving each a clear path to what they need. I worked with Kingsley's existing logo and branding throughout, so the site feels unmistakably theirs.
Kingsley already manages its properties in Street, so rather than asking the team to maintain listings in two places, I integrated the website with the Street API. Property details are drawn from Street and presented within the bespoke Kingsley Estates design, so the listings on the website come from the same system the team already works from.
Everything else, from pages and page content to team members and testimonials, is managed in Payload CMS, which I set up so Kingsley can make routine updates without needing me. Each type of content lives in the tool best suited to it, and the website brings them together into one consistent experience.
Trust matters in estate agency, so the Client Money Protection and Property Ombudsman certificates, the complaints procedure and fee information are all easy to find, and there's a clear route to get in touch or book a valuation throughout the site.
How it came together
Search that works the way people look for a home
Buyers and tenants can search by area or postcode, price and bedrooms, switch between sales and lettings, and choose whether to include sold and under-offer properties. Listings come straight from Street, the system Kingsley already uses, so there is no second copy to keep up to date.
A page for every property
Each property leads with its price, key facts and photos. Visitors can save a property to their favourites, add it to a comparison list or email it to someone, so a decision can be made together.
The area, not just the house
Every property page shows the nearest primary schools, secondary schools and train stations beside a map, so buyers and tenants can judge the area without leaving the listing. The details come from Google Maps and Google Places and are stored after the first lookup, so pages stay quick and the running costs stay low.
Key features
Property search & listings
Sales and lettings listings with search by area or postcode, price and bedrooms, and a dedicated page for every property.
Local area information on every property
Each property page shows a map and the nearest primary schools, secondary schools and train stations, so buyers and tenants can judge the area without leaving the listing. The details come from Google Maps and Google Places, and are stored after the first lookup so pages stay quick and the running costs stay low.
Street API integration
Property details come straight from Street, the system Kingsley already uses to manage its properties, so there's no second copy of the listings to keep up to date.
Valuation booking
Clear routes to book a valuation across the site, using Street's own booking form so requests go into the system the team already works from, plus an instant online valuation for owners who want an estimate straight away.
Clear journeys for buyers, sellers, landlords and tenants
Dedicated sections for each audience, from sales fees and mortgage and conveyancing information to landlord service levels, tenant costs and maintenance reporting.
Saved favourites
Visitors can save properties to a favourites list, which stays in their browser so they can pick up where they left off.
Compare properties
Visitors can add several properties to a comparison list as they browse, then view them together on one page to weigh them up. A button follows them around the site so their list is always one click away.
Share a property
Anyone can send a property to a friend, partner or family member by email in a couple of taps, so the decision can be made together.
Payload CMS content management
The Kingsley team can add and edit pages, page content, team members and testimonials themselves, without waiting on me for routine updates.
Trust & compliance information
Client Money Protection and Property Ombudsman certificates, the complaints procedure and fee information, all easy to find.
Built with
Chosen for what they do for the business, not for the sake of the latest tools.
- Next.jsThe foundation of the bespoke website, bringing property data from Street and content from Payload together into one consistent site.
- Street APIBrings property information from the system Kingsley already uses into the website, so properties never have to be managed twice.
- Payload CMSLets Kingsley manage the website's pages, content, team members and testimonials without needing a developer.
- VercelHosts the website, with no servers for Kingsley to look after.
The outcome
A stronger digital presence
A bespoke, professional website designed around Kingsley Estates' existing identity and its straightforward, personal approach.
One clear customer experience
Property search, valuations, landlord and tenant information and contact routes brought together in one consistent website.
Connected to the way the business works
Property information comes from Street, the system Kingsley already uses, while Payload gives the team control over the rest of the website's content.
An ongoing relationship
The project didn't end at launch. Jack continues to come back to me when Kingsley Estates needs changes, improvements or new functionality.
Roy developed my website, and I couldn’t be happier with both the look and functionality of it, as well as the excellent aftercare.
I would highly recommend Roy and his company and will definitely be using them again going forward. A fantastic service from start to finish!”
Have a project in mind?
Whether it's something like this or something completely different, tell me what you need. No obligation, just an honest conversation about what would work for your business.
Start a project →or email [email protected] directly