Web design in Watford that looks like your business, not a template
If your site could belong to any business in your industry, it isn't doing its job. I design every site from scratch around your business (how it looks, how people move through it, and what you want them to do next) rather than starting from a theme. I'm based in Watford and design for businesses there and further afield.
What that can include
- 01
Built around your brand
If you've already got a logo, colours and fonts, the site is designed to feel unmistakably yours. If you're starting from nothing, shaping that direction is part of the process, not a separate project.
- 02
Designed with your real content
Pages are laid out around your actual text and photos, not placeholder copy, so nothing falls apart once the real content goes in.
- 03
A clear next step on every page
Whether that’s calling, enquiring, booking or buying, every page is built around getting a visitor to take that step, not just look good.
- 04
Mobile designed first, not squeezed in
Most visitors will find you on their phone before their laptop, so the mobile layout is designed properly from the start, not adjusted afterward to fit.

LH Plumbing & Heating
Home services: plumbing, heating & electrical, Harrow
- — Designed the full site around a long-established family business, so it looks and feels like them rather than a template.
- — Structured plumbing, gas, electrical and carpentry services so a multi-service business reads as one coherent site.
- — Added an image gallery of past work, testimonials and a clear contact route on every page.
Got Roy to create a website for my family owned company, could not be happier! He has done an amazing job and has been super helpful throughout the whole process. Would 100% recommend him!”
How it works
- 1
A discovery chat
We talk through your business, your customers, and what you need the site to achieve.
- 2
Key pages designed first
I design the key pages and share them with you before anything gets built, so you're not seeing a finished site for the first time at launch.
- 3
Reviewed together, then live
We go through the finished site together before it goes live.
Start a project to talk through yours.
Web design questions
Yes. Send over what you've got (logo, colours, fonts, brand guidelines if you have them) and I'll build the site to match. If you don't have that yet, we'll shape a simple visual direction together as part of the design stage.
Got a project in mind? Let's build it.
I usually reply within 24 hours. No obligation, just a chat about what you need.
Start a project →or email info@roysheppard.digital directly

