Web development in Watford for websites that do more than look good
I build websites that take bookings, give customers their own accounts and take repetitive admin off your plate. Every project is custom-built around how your business actually works, so you get functionality that fits, not a template that almost does. I'm based in Watford and take on development work there and further afield.
Roy SheppardFreelance web designer and developer in Watford
What your website can do for your business
Booking and appointment systems
Customers choose a date and time on your site, and the booking lands in your diary with a confirmation sent automatically.
Fewer calls and back-and-forth messages, and less chance of double bookings.
Customer accounts and portals
A private area where customers log in to see their bookings, orders, documents or account details.
Customers get answers without having to ask, so you spend less time on status emails and calls.
Quote calculators and tailored enquiry forms
Forms that ask the right questions for your service, with a calculator that gives an instant estimate where it suits.
You receive complete, useful enquiries, and visitors get an answer without waiting.
Connections with your existing software
Link the website to the tools you already use, such as a CRM, accounting software or an email service.
Information is entered once, instead of being copied between systems by hand.
Tools and workflows built around your business
If a process eats up hours or lives in spreadsheets, it can often become a purpose-built tool, such as an internal dashboard or an approval workflow.
Repetitive admin gets quicker and less error-prone, and your team works from one place.
Kingsley Estates
Real estate: sales & lettings, Watford
- Designed and built the site around buyers, sellers, landlords and tenants, each with a clearly different path through it.
- Brought valuations, listings and landlord/tenant information together into one consistent, custom-built system rather than a bolt-on for each.
- Built in the accreditations, complaints procedure and contact routes that matter for trust in estate agency, with ongoing aftercare.
Roy developed my website, and I couldn’t be happier with both the look and functionality of it, as well as the excellent aftercare. I would highly recommend Roy and his company and will definitely be using them again going forward. A fantastic service from start to finish!”
Want to see more of what I've built?
See more of my workWhat the build includes
Built around your requirements
I start with what your business needs the site to do, then build to meet those requirements, so you're not fitting your process around what a template allows.
Content you can manage yourself
If you want to update pages, add content or swap images without coming back to me, that's set up as part of the build, with a proper editing interface, and I'll show you how to use it.
Performance, not an afterthought
Fast loading is a requirement of the build, not something patched in later, because it affects both visitors and search rankings.
Looked after once it’s live
I'm on hand after launch to keep everything running, so the features you've paid for keep working as your business changes.
How it works
Start with a problem or an idea. You don't need a technical specification, and you don't need to know how it should be built.
- 01
Tell me the problem
I talk through with you how your business works and what you want the site to do, and turn that into clear requirements.
- 02
Agree the approach
I recommend how to build it, whether that's an existing service, custom development or a mix, so you know what you're getting before I start.
- 03
Review it in stages
You see it come together as it goes and can react to it, instead of waiting for one big reveal at the end.
- 04
Launch and aftercare
There's a proper review before it goes live, and I'm on hand afterwards to keep it running.
Three things I'd fix on your website. Free.
Send me the address and I'll send back a short, personal review with three clear improvements.
Free, with no obligation to hire me.
Web development questions
Yes, that's a big part of what I do. Because each site is custom-built around your business rather than fitted into a template, I can build booking and appointment systems, customer accounts and portals, quote calculators, tailored enquiry forms and connections to software you already use. If you have a process that is repetitive or awkward, it's worth asking whether the website can handle it.
What do you need your website to do?
Tell me about an idea, or a business process you'd like to make easier. No obligation, just a chat.
Start a project →or email [email protected] directly