Freelance web designer & developer in Watford
Bespoke websites built around how your business actually works.
I’m Roy, a freelance web designer and developer based in Watford. I design and build fast, thoughtful websites that help businesses and organisations achieve more online.

What I do
Everything you need to go from idea to a site that actually earns its keep.
Web Design
Custom, on-brand design — never a template. Built around how your customers actually decide to buy.
Web Development
Fast, clean-coded builds that work properly on every screen — and don't fall over under real traffic.
E-Commerce
Online stores built to present your products clearly and make buying straightforward.
About
I’m Roy. Working from Watford, I’ve spent the last 6 years designing and building websites for businesses of all sizes — founders, organisations and agencies — who needed something that actually worked, not just looked nice in a mockup.

Client work
Start yourshover a screen to scroll the site
Kingsley Estates
Real estate — sales & lettings site
LH Plumbing & Heating
Home services — plumbing & heating site
Product Zone
B2B catalogue — custom headwear
Go 2 Maintenance
Property maintenance — trades & cleaning site
Kind words
Roy developed my website, and I couldn’t be happier with both the look and functionality of it, as well as the excellent aftercare.
I would highly recommend Roy and his company and will definitely be using them again going forward. A fantastic service from start to finish!”
“Roy was exceptionally professional and efficient with building us a website for our new barbershop. He had a lot of his own very useful ideas which helped us gain a further reach to our audience. Would highly recommend !”
“Got Roy to create a website for my family owned company, could not be happier! He has done an amazing job and has been super helpful throughout the whole process. Would 100% recommend him!”
“Excellent service with technical development and support on SEO issues, improved coding and ideas for website design improvements. Roy is very helpful and easy to deal with and I can highly recommend him.”
“Great job, but more than that Roy has been fantastic at communicating. Top guy”
“So glad we found Roy, consistently accessible from start to finish. Highly knowledgeable, experienced and appreciate particularly his patience! Oh my, and that was needed as we aren’t techie people! Very grateful for his opinions, creative ideas and guidance throughout the whole process of building our website and brand. Would definitely recommend Roy and would use him again.”
Common questions
It depends on what you need. After a chat about your business and goals, I’ll give you a clear quote covering the work we’ve agreed—so you know what’s included before we start.
Got a project in mind? Let's build it.
I usually reply within 24 hours. No obligation, just a chat about what you need.
Start a project →or email info@roysheppard.digital directly



